The Luxurist

A compendium for luxury living

Behind The Brand

Behind The Brand: Alexander Joseph

Discover more about these beautiful cordless lamps and how they are made

Jonathon Warren By Jonathon WarrenCommercial Director

Do you despair the look of unsightly wires? Alexander Joseph is leading a lighting revolution with its cordless lamps so that beautifully designed interiors can be liberated from trailing cables.

Not only do its creations remove the need for tucking wires under carpets and rugs or encasing them in unappealing cable trunking as they weave their way to wall sockets, but they bring finesse and form to the same degree as traditionally fitted lighting – a rarity in the wireless world. 

How Alexander Joseph are Revolutionising Lighting | LuxDeco.com

Image Credit: Alexander Joseph

Who is Alexander Joseph?

Founded by inventor Mark Robinson, he came up with the idea for Alexander Joseph lighting following the re-design of his own home. Extensive online searches revealed cordless lamps were typically cheap, novelty and unsophisticated in design or the reserve of the garden accessory market.

Recognising an opportunity ripe for the taking, he established the British brand so that Alexander Joseph could bring a solution to the interiors lovers and wire haters of the world, but to do so, had to come up with a new battery technology to make cordless lighting feasible and highly functioning.

Fast-forward to today, Alexander Joseph is becoming a firm favourite with leading interior designers, thanks to its problem-solving pedigree, pioneering technology and supremely high quality aesthetic and craftsmanship. 

How Alexander Joseph are Revolutionising Lighting | LuxDeco.com

Image Credit: Alexander Joseph

What lies behind each and every one of its cordless lamps?

At the heart of an Alexander Joseph luxury lamp lies the brand’s own battery cell technology. It’s this invention that allows them to be completely cordless.

Each lamp stays lit for over 52 hours before recharging is needed. It means they can be transported around a home should you not want a fixed lighting position – the modern day version of a candle leading the way to bed – or taken to the garden for alfresco dining and even for a beach or meadow picnic.

How Alexander Joseph are Revolutionising Lighting | LuxDeco.com

Image Credit: Alexander Joseph

A quintessentially British brand, all of Alexander Joseph’s creations are made by hand from start to finish in Dorset by UK designers and artisans. This specialist team is also responsible for the slow, selective choosing of all raw materials to ensure nothing but the highest quality goes into every cordless lamp.

How Alexander Joseph are Revolutionising Lighting | LuxDeco.com

Image Credit: Alexander Joseph

Every lamp has either a ceramic or glass body with a master craftsman looking after each respective stage of the making process. Not a single stage is automated or hurried in any of Alexander Joseph’s small specialist-specific workshops. One of the earliest steps sees molten glass on the end of a lance, ready to be sculpted into its distinctive design.

How Alexander Joseph are Revolutionising Lighting | LuxDeco.com

Image Credit: Alexander Joseph

The lamps all have unique, patent-pending battery cells and electronics. This technology is deliberately discrete and what makes many designers see Alexander Joseph lamps as the only viable alternative to conventional lamps. Alexander Joseph has even created its own vintage-style LED bulbs so that no compromise is having to be made on the aesthetics of the lamp and the ambiance from the bulb.

How Alexander Joseph are Revolutionising Lighting | LuxDeco.com

Image Credit: Alexander Joseph

It takes at least eight hours to assemble a single lamp, though more elaborate designs and one-off commissions take significantly longer. For example, a recent one-of-a-kind lamp took close to 16 weeks to craft and 60 hours to painstakingly assemble. The level of quality is immediately evident as soon as you lift an Alexander James lamp – each one weighs a minimum of 4kg with some as much as 18kg.

How Alexander Joseph are Revolutionising Lighting | LuxDeco.com

Image Credit: Alexander Joseph

In a nod to British quality and heritage, each lamp collection is named in honour of a renowned stately home, including Windsor Castle, Highclere Castle and Buckingham Palace:

Winsdor Lamp - Cordless Lamps - Alexander Joseph - LuxDeco.com

Windsor

The Olive & Brass Windsor cordless lamp is an exceptional oversized source of light that will gladly take centre stage without event a hint of trailing cord. This design lends itself to larger spaces, with a hand-blown glass body in a sophisticated olive hue.

Highclere Lamp - Cordless Lamps - Alexander Joseph - LuxDeco.com

Highclere Castle

The Highclere is a clear and brass cordless lamp, sculpted into a classic shape with height and elegance. Available in a crystal-clear or sultry charcoal colourway, this version complements is immediately calming and understated.

Buckingham Lamp - Cordless Lamps - Alexander Joseph - LuxDeco.com

Buckingham Palace

This Navy & Silver Alexander Joseph cordless lamp offers a twist on a timeless silhouette with grand, oversized proportions. The hand-sculpted body has a slightly lustrous finish and lends itself equally to the centre of indoor and outdoor tables.

On top of its core collection, Alexander Joseph also accept commissions and offer occasional, one-off designs in any colour requested. The standard range of cordless lamps however is always available, and feature colours both classic and on-trend including, Charcoal, Aubergine, Amber, Olive, Ruby and Mustard so that you can create a consistent lighting colour palette or alternate them all from room to room to give rise to a jewel-like display of colour in the home.


Header Image Credit: Alexander Joseph