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We're Crowdfunding!
Become part of the
LuxDeco journey.

For the first time ever we are giving you, our customers and community, the chance to invest in LuxDeco alongside our professional investors.

We're Crowdfunding!
Become part of the LuxDeco journey.

For the first time ever we are giving you, our customers and community, the chance to invest in LuxDeco alongside our professional investors.
Register now for early access to our crowdfunding campaign.

We're Crowdfunding!
Become part of the
LuxDeco journey.

For the first time ever we are giving you, our customers and community, the chance to invest in LuxDeco alongside our professional investors. Register now for early access to our crowdfunding campaign.

Pre-registration closes in:

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We're building the digital platform for luxury interiors and we want you to join us!

We're building the digital platform for luxury interiors and we want you to join us!

Imagine being able to shop the world’s finest interiors and have them delivered to your door, when it suits you, wherever you are. With LuxDeco you can!

LuxDeco is the digital platform for luxury interiors. We connect luxury shoppers across the globe, to the world’s finest interior brands through our curated online marketplace, personal shopping technology and white-label e-commerce services.

Imagine being able to shop the world’s finest interiors and have them delivered to your door, when it suits you, wherever you are. With LuxDeco you can!

LuxDeco is the digital platform for luxury interiors. We connect luxury shoppers across the globe, to the world’s finest interior brands through our curated online marketplace, personal shopping technology and white-label e-commerce services.

We’re building a cognitive, digital platform, powered by AI, that is purpose built for luxury interiors and provides customers with access to the widest selection of premium brands in the world and a personalised, effortless retail experience.

We’re building a cognitive, digital platform, powered by AI, that is purpose built for luxury interiors and provides customers with access to the widest selection of premium brands in the world and a personalised, effortless retail experience.

We’re building a cognitive, digital platform, powered by AI, that is purpose built for luxury interiors and provides customers with access to the widest selection of premium brands in the world and a personalised, effortless retail experience.

While providing brands and resellers with access to luxury shoppers around the globe and the ability to leverage our technology, infrastructure and tools to sell globally online.

While providing brands and resellers with access to luxury shoppers around the globe and the ability to leverage our technology, infrastructure and tools to sell globally online.

While providing brands and resellers with access to luxury shoppers around the globe and the ability to leverage our technology, infrastructure and tools to sell globally online.

Why Invest In LuxDeco?

LuxDeco started in 2013 on a mission to reinvent the shopping experience for luxury interiors for consumers, professionals and brands. To date we have executed on our strategy, selling over 50,000 pieces, in over 60 countries generating over £13m in lifetime sales, with over 45% coming from loyal, repeat customers.

We have developed partner relationships with over 350 brands, including Ralph Lauren, AERIN and Georg Jensen and have combined data science and expert curators to develop powerful tools to connect shoppers to the inventory from hundreds of partners giving us minimal inventory risk.

We’re developing engaging, personalised experiences through proprietary AI & conversational commerce tools and have built the operational infrastructure to provide an end-to-end luxury experience that can be enjoyed by customers and leveraged by brands.

We have a handpicked team from some of the best companies in retail, e-commerce and design, built an established and influential brand in a $100bn market, and we have an engaged online community of over 200,000.

We have been backed by professional investors, we’re approaching profitability, have an opportunity to rapidly gain market share and have a platform with powerful network effects and an innovative product roadmap, that is ready to scale.

And we're only just getting started!

Why Invest In LuxDeco?

LuxDeco started in 2013 on a mission to reinvent the shopping experience for luxury interiors for consumers, professionals and brands. To date we have executed on our strategy, selling over 50,000 pieces, in over 60 countries generating over £13m in lifetime sales, with over 45% coming from loyal, repeat customers.

We have developed partner relationships with over 350 brands, including Ralph Lauren, AERIN and Georg Jensen and have combined data science and expert curators to develop powerful tools to connect shoppers to the inventory from hundreds of partners giving us minimal inventory risk.

We’re developing engaging, personalised experiences through proprietary AI & conversational commerce tools and have built the operational infrastructure to provide an end-to-end luxury experience that can be enjoyed by customers and leveraged by brands.

We have a handpicked team from some of the best companies in retail, e-commerce and design, built an established and influential brand in a $100bn market, and we have an engaged online community of over 200,000.

We have been backed by professional investors, we’re approaching profitability, have an opportunity to rapidly gain market share and have a platform with powerful network effects and an innovative product roadmap, that is ready to scale.

And we're only just getting started!

Why Invest In LuxDeco?

LuxDeco started in 2013 on a mission to reinvent the shopping experience for luxury interiors for consumers, professionals and brands. To date we have executed on our strategy, selling over 50,000 pieces, in over 60 countries generating over £13m in lifetime sales, with over 45% coming from loyal, repeat customers.

We have developed partner relationships with over 350 brands, including Ralph Lauren, AERIN and Georg Jensen and have combined data science and expert curators to develop powerful tools to connect shoppers to the inventory from hundreds of partners giving us minimal inventory risk.

We’re developing engaging, personalised experiences through proprietary AI & conversational commerce tools and have built the operational infrastructure to provide an end-to-end luxury experience that can be enjoyed by customers and leveraged by brands.

We have a handpicked team from some of the best companies in retail, e-commerce and design, built an established and influential brand in a $100bn market, and we have an engaged online community of over 200,000.

We have been backed by professional investors, we’re approaching profitability, have an opportunity to rapidly gain market share and have a platform with powerful network effects and an innovative product roadmap, that is ready to scale.

And we're only just getting started!

£13 million
Revenue to date with 45%+ margin

50,000+
Products sold with minimal inventory risk

10,000
Customers in over 50 countries

350 
Premium brand partners

What's Next?

We’re investing in technology and data science to improve our platform and user experience

We're investing in delivery and supply chain to reduce delivery times

We're launching our dedicated platform for pro's and our first ‘Powered by LuxDeco’ partners

We’re increasing our range with new brands, private label collections & exclusives

By 2025 we’re aiming to reach over 1 million customers and £1 Billion in GMV globally and the funds we raise at this round will help us to continue executing on that vision and our growth strategy.

£13 million
Revenue to date with 45%+ margin

50,000+
Products sold with minimal inventory risk

10,000
Customers in over 50 countries

350 
Premium brand partners

What's Next?

We’re investing in technology and data science to improve our platform and user experience

We're investing in delivery and supply chain to reduce delivery times

We're launching our dedicated platform for pro's and our first ‘Powered by LuxDeco’ partners

We’re increasing our range with new brands, private label collections & exclusives

By 2025 we’re aiming to reach over 1 million customers and £1 Billion in GMV globally and the funds we raise at this round will help us to continue executing on that vision and our growth strategy.

What's Next?

We’re investing in technology and data science to improve our platform and user experience

We're investing in delivery and supply chain to reduce delivery times

We're launching our dedicated platform for pro's and our first ‘Powered by LuxDeco’ partners

We’re increasing our range with new brands, private label collections & exclusives

By 2025 we’re aiming to reach over 1 million customers and £1 Billion in GMV globally and the funds we raise at this round will help us to continue executing on that vision and our growth strategy.

Our Leadership Team

Jonathan Holmes
Founder & CEO

Neil Turner
Engineering

Xu Han
Product

Christine Hawes
Buying

Carina Bartle
Sales & Marketing

Ben Sinclair
Chief Financial Officer

Christophe Baldy-Moulinier
Ops - Contract

Linda Holmes
Personal Shopping

Our Leadership Team

Jonathan Holmes
Founder & CEO

Neil Turner
Engineering

Xu Han
Product

Christine Hawes
Buying

Carina Bartle
Sales & Marketing

Ben Sinclair
Chief Financial Officer

Christophe Baldy-Moulinier
Ops - Contract

Linda Holmes
Personal Shopping

Our Leadership Team

Jonathan Holmes
Founder & CEO

Neil Turner
Engineering

Xu Han
Product

Christine Hawes
Buying

Carina Bartle
Sales & Marketing

Ben Sinclair
Chief Financial Officer

Christophe Baldy-Moulinier
Ops - Contract

Linda Holmes
Personal Shopping

Pre-register To Invest

By investing as little as £10 you can join us on our mission to reinvent the shopping experience for luxury interiors.
Your pledge amount is only indicative of your interest and is not a financial commitment.

Pre-register To Invest

By investing as little as £10 you can help us continue on our mission to reinvent the shopping experience for luxury interiors.
Your pledge amount is only indicative of your interest and is not a financial commitment.

Pre-register To Invest

By investing as little as £10 you can join us on our mission to reinvent the shopping experience for luxury interiors.
Your pledge amount is only indicative of your interest and is not a financial commitment.

FAQ's

Why crowdfunding?
Our vision is a bold and exciting one and we couldn’t have come this far without the support from our customers, partners, brands and our community and we’d love you to be part of the LuxDeco journey. So for the first time we’re offering you the opportunity to invest alongside our professional investors and be part of our mission to reinvent the shopping experience for luxury interiors.

What is crowdfunding?
Crowdfunding allows anyone to invest in startups with as little as £10 and allows companies like LuxDeco to accept investments from customers and the general public alongside professional investors.

How will the money be used?
Over the next 18 months we will continue to execute on our effective growth strategy and deliver our roadmap of new innovation. This includes investing in technology & R&D to improve our platform for customers, brands and professionals, investing in delivery and supply chain to improve our user experience, adding new brands and partners and starting our international brand expansion.

Are there any rewards for investors?
Yes we will be announcing rewards for investors once the campaign goes live. The level of rewards will be reflective to the level of investment.

What share class will be offered in this round?
Ordinary shares will be available to all investors in this round. We currently don’t have any other share classes on our CAP table as we want to ensure that all investors (both new and current) are joining this round on the same terms.

Are you eligible for EIS tax relief?
Yes, the shares available in this round will be eligible for EIS (Enterprise Investment Scheme) tax relief.

What is early access?
Before our campaign is live, there will be a private investor window. During that time we will send a link round to our customers, community and those that sign up on this page to access our campaign before the general public. As our round size is limited it’s your chance to invest early.

Are you profitable?
No, at present we committed to providing the maximum return to our shareholders and we believe this comes from taking a long-term strategy focused on growth. Therefore we are investing heavily in R&D, supply chain and operational infrastructure to improve our customer experience and brand recognition leading to long term sustainability. We expect to be profitable in 2021.

Will you be paying dividends?
At the moment we are focused on accelerating the growth and profitability of LuxDeco and delivering results to our investors in the long term. At present we haven’t forecasted to issue any dividends to investors and instead we are focused on increasing the overall value of the company as we pursue a path to exit.

What return can I expect and when?
We are committed to the long-term success and growth of LuxDeco and at this stage, believe that our efforts are best focused on hitting our growth targets and delivering the best possible experience for our customers. We are realistic about the possibility that we might at some point be approached with acquisition enquiries or the opportunity to IPO and imagine this would take place in the next 5-10 years. Successful comparable exits include Yoox- Net-a-Porter to Richemont for €2.6bn and Farfetch’s IPO of $8bn on the NYSE in 2018. As an investor in LuxDeco, you would be kept informed of any opportunity to sell your shares.

FAQ's

Why crowdfunding?
Our vision is a bold and exciting one and we couldn’t have come this far without the support from our customers, partners, brands and our community and we’d love you to be part of the LuxDeco journey. So for the first time we’re offering you the opportunity to invest alongside our professional investors and be part of our mission to reinvent the shopping experience for luxury interiors.

What is crowdfunding?
Crowdfunding allows anyone to invest in startups with as little as £10 and allows companies like LuxDeco to accept investments from customers and the general public alongside professional investors.

How will the money be used?
Over the next 18 months we will continue to execute on our effective growth strategy and deliver our roadmap of new innovation. This includes investing in technology & R&D to improve our platform for customers, brands and professionals, investing in delivery and supply chain to improve our user experience, adding new brands and partners and starting our international brand expansion.

Are there any rewards for investors?
Yes we will be announcing rewards for investors once the campaign goes live. The level of rewards will be reflective to the level of investment.

What share class will be offered in this round?
Ordinary shares will be available to all investors in this round. We currently don’t have any other share classes on our CAP table as we want to ensure that all investors (both new and current) are joining this round on the same terms.

Are you eligible for EIS tax relief?
Yes, the shares available in this round will be eligible for EIS (Enterprise Investment Scheme) tax relief.

What is early access?
Before our campaign is live, there will be a private investor window. During that time we will send a link round to our customers, community and those that sign up on this page to access our campaign before the general public. As our round size is limited it’s your chance to invest early.

Are you profitable?
No, at present we committed to providing the maximum return to our shareholders and we believe this comes from taking a long-term strategy focused on growth. Therefore we are investing heavily in R&D, supply chain and operational infrastructure to improve our customer experience and brand recognition leading to long term sustainability. We expect to be profitable in 2021.

Will you be paying dividends?
At the moment we are focused on accelerating the growth and profitability of LuxDeco and delivering results to our investors in the long term. At present we haven’t forecasted to issue any dividends to investors and instead we are focused on increasing the overall value of the company as we pursue a path to exit.

What return can I expect and when?
We are committed to the long-term success and growth of LuxDeco and at this stage, believe that our efforts are best focused on hitting our growth targets and delivering the best possible experience for our customers. We are realistic about the possibility that we might at some point be approached with acquisition enquiries or the opportunity to IPO and imagine this would take place in the next 5-10 years. Successful comparable exits include Yoox- Net-a-Porter to Richemont for €2.6bn and Farfetch’s IPO of $8bn on the NYSE in 2018. As an investor in LuxDeco, you would be kept informed of any opportunity to sell your shares.

FAQ's

Why crowdfunding?
Our vision is a bold and exciting one and we couldn’t have come this far without the support from our customers, partners, brands and our community and we’d love you to be part of the LuxDeco journey. So for the first time we’re offering you the opportunity to invest alongside our professional investors and be part of our mission to reinvent the shopping experience for luxury interiors.

What is crowdfunding?
Crowdfunding allows anyone to invest in startups with as little as £10 and allows companies like LuxDeco to accept investments from customers and the general public alongside professional investors.

How will the money be used?
Over the next 18 months we will continue to execute on our effective growth strategy and deliver our roadmap of new innovation. This includes investing in technology & R&D to improve our platform for customers, brands and professionals, investing in delivery and supply chain to improve our user experience, adding new brands and partners and starting our international brand expansion.

Are there any rewards for investors?
Yes we will be announcing rewards for investors once the campaign goes live. The level of rewards will be reflective to the level of investment.

What share class will be offered in this round?
Ordinary shares will be available to all investors in this round. We currently don’t have any other share classes on our CAP table as we want to ensure that all investors (both new and current) are joining this round on the same terms.

Are you eligible for EIS tax relief?
Yes, the shares available in this round will be eligible for EIS (Enterprise Investment Scheme) tax relief.

What is early access?
Before our campaign is live, there will be a private investor window. During that time we will send a link round to our customers, community and those that sign up on this page to access our campaign before the general public. As our round size is limited it’s your chance to invest early.

Are you profitable?
No, at present we committed to providing the maximum return to our shareholders and we believe this comes from taking a long-term strategy focused on growth. Therefore we are investing heavily in R&D, supply chain and operational infrastructure to improve our customer experience and brand recognition leading to long term sustainability. We expect to be profitable in 2021.

Will you be paying dividends?
At the moment we are focused on accelerating the growth and profitability of LuxDeco and delivering results to our investors in the long term. At present we haven’t forecasted to issue any dividends to investors and instead we are focused on increasing the overall value of the company as we pursue a path to exit.

What return can I expect and when?
We are committed to the long-term success and growth of LuxDeco and at this stage, believe that our efforts are best focused on hitting our growth targets and delivering the best possible experience for our customers. We are realistic about the possibility that we might at some point be approached with acquisition enquiries or the opportunity to IPO and imagine this would take place in the next 5-10 years. Successful comparable exits include Yoox- Net-a-Porter to Richemont for €2.6bn and Farfetch’s IPO of $8bn on the NYSE in 2018. As an investor in LuxDeco, you would be kept informed of any opportunity to sell your shares.