Jonathan Holmes

Founder & CEO

Jonathan Holmes, Founder & CEO of LuxDeco, the world’s leading luxury interiors platform.

I'm here to create a more connected world of interiors, making it easier for others to live beautifully.


Jonathan Holmes

Founder & CEO

A tech and design entrepreneur with previous businesses in digital, e-commerce and media, Jonathan is an ardent supporter of luxury. And, when it came time to design his own home, he was excited to bring some of that luxury indoors. The excitement wore off quickly when he found himself frustrated and uninspired by the high street and "high-end" furniture showroom experience. He was dissatisfied with the entire shopping journey and, worse, when he did try, he could never find pieces that championed the fine craftsmanship and high-quality materials he appreciated.

It was 2012 when he decided to own the digital space for luxury interior design retail and create an experience in which it's easy to discover products you love with no restrictions. Shoppers' behaviours were changing and more and more of us were shopping online. So, fueled by an entrepreneurial spirit (he's from a large entrepreneurial family) and with insight into the design world through his interior designer mother, he created LuxDeco—a destination for luxury design enthusiasts to discover and shop the most world's most beautiful products and arguably the most disruptive digital platform the industry has welcomed. As LuxDeco's founder, he is entirely customer-obsessed and ever-passionate about helping others live beautifully.

I'm here to create a more connected world of interiors, making it easier for others to live beautifully.

Other LuxDeco Leaders

Jon Sharpe, Chief Creative Officer at LuxDeco, the world’s leading luxury interiors platform.

Jon Sharpe

Chief Creative Officer

Jon Sharpe

Chief Creative Officer


Former CEO of leading digital & advertising agencies, Jon has built brands from Chanel to Premier League

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Ben Sinclair, Chief Financial Officer at LuxDeco, the world’s leading luxury interiors platform.

Ben Sinclair

Chief Financial Officer

Ben Sinclair

Chief Financial Officer


Senior accountant and auditor previously at top 20 accountancy firm Menzies

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Neil Turner, Technical Officer at LuxDeco, the world’s leading luxury interiors platform.

Neil Turner

Chief Technical Officer

Neil Turner

Chief Technical Officer


Former Finery CTO and seasoned tech lead with 18+ years experience scaling startups

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Carina Bartle, VP Sales & Partnerships at LuxDeco, the world’s leading luxury interiors platform.

Carina Bartle

VP Sales & Partnerships

Carina Bartle

VP Sales & Partnerships


Valuable brand partnership strategist and former brand licensing manager at Playboy

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Bastiaan Haghuis, VP Marketing at LuxDeco, the world’s leading luxury interiors platform.

Bastiaan Haghuis

VP Marketing

Bastiaan Haghuis

VP Marketing


Former VP Marketing at Appear Here, responsible for growing it internationally

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Linda Holmes, Interiors Director at LuxDeco, the world’s leading luxury interiors platform.

Linda Holmes

Interiors Director

Linda Holmes

Interiors Director


Interior designer with 30 years experience in high-end design projects

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Jonathon Warren, Commercial Director at LuxDeco, the world’s leading luxury interiors platform.

Jonathon Warren

Commercial Director

Jonathon Warren

Commercial Director


Expert digital trader experienced in rapidly scaling marketplace models

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Jessica Harding, Senior Creative Buyer at LuxDeco, the world’s leading luxury interiors platform.

Jessica Harding

Senior Creative Buyer

Jessica Harding

Senior Creative Buyer


Experienced multi-category buyer specialising in luxury market

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More About LuxDeco