Think of the quintessential Dapper Dan and chances are he’s a Turnbull & Asser suit-wearing, Jermyn Street-frequenting sort. A modern-day Beau Brummell – the original 19th century dandy whose statue Jermyn Street houses – which is exactly where Dukelease looked to for inspiration for its newest boutique development, Beau House.

At the pinnacle of the exciting new 8-unit development, stands the Oliver Burns-designed penthouse – a handsomely fitting three-floor tribute to the street’s sophisticated sartorial and tailoring history.

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Image Credit: Oliver Burns

“Boasting panoramic views of the London skyline, this unique 4,000 square foot penthouse is the jewel in the crown of this exclusive development,” the design studio says, “It was essential for the penthouse to have its own unique identity. Every single element has been exclusively designed and created, with the design weaving the heritage of the area throughout.”

Known for its “thoughtful luxury” take on interior design, Oliver Burns combined dark herringbone patterned floors with bespoke cabinetry in walnut burr and handcrafted crystal chandeliers with subtle pinstripe walls to create the ultimate bachelor’s pad. Thinking of recreating the look? According to the studio’s Managing Director Alex Holden, here are the pieces you need.

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Image Credit: Oliver Burns

6 trademarks of a masculine interior

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Tailored Tuxedo Sofa

Characterised by fitted, square arms at the same height as its backrest, a tuxedo sofa is an eternally sophisticated silhouette. The furniture world’s equivalent of a tailored suit.

“A smart, tailored sofa is the ideal way to anchor a living space, providing a strong silhouette for a room. A sofa should provide comfort, durability and style in equal measure, with sumptuous fabrics and exquisite detailing balancing the defined lines which mirror those of a tailored jacket.” – AH

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Curated coffee table

Whether it’s with insightful coffee table books or games sets, the way a coffee table is styled actually says a lot about the man. Fill yours with handsome accessories for a polished look.

“A carefully curated coffee table is often the focal point of a room, and naturally becomes a talking point. We see a coffee table as an opportunity to showcase a person’s own style, telling a story about their life and their favourite things, designs and places.” – AH

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Sartorial References

From quilting to accent stitching, herringbone to pinstripe, studding to buttoning, sartorial techniques and patterns are a key feature of a gentlemanly space.


“There has long been a crossover in techniques used in the fashion industry and interior design. We weave different sartorial elements throughout our projects, from intricate embroidery through to beautifully tailored pleating. Pinstripe wallpaper always provides an understated yet impactful nod to the stripe of a traditional gentleman’s suit.” – AH


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Smart Armchair

A true gentleman’s space wouldn’t be complete without a smart armchair. The kind in which he’d find himself doing some business, reading the Sunday papers or relaxing with a whisky.


“A commonplace item within most homes, a formal armchair can be an elegant addition to a living room, while a streamlined occasional chair can be ideal for filling an unused corner. An armchair should offer bold aesthetics and proportions, designed with the human form in mind and graceful curves for both comfort and style.” – AH

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Bookmatched Woods

Rich woods like macassar ebony, burr walnut and zebrano are inherently more masculine than lighter woods and a traditional gentleman’s space always makes a statement of them with impeccable veneer patterns.

“Traditionally associated with marble, book-matching is a technique that also works exceptionally well with wood. Book-matching a wood veneer such as walnut or mahogany for bespoke cabinetry is a meticulous process, but is well worth the effort – the resulting effect is one of richness, opulence and luxury.” – AH 

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Geometric Patterns

Diamond, fret and tartan patterns are a gentleman-approved way to add interest and texture to a space without being too decorative. Keep the colour palette dark and neutral and the craftsmanship faultless.


“From chevron flooring to subtle angular side tables and decorative cushions, the use of geometric patterns is a versatile, timeless trend which works effectively in both period and contemporary properties. Most recently, we’ve seen geometrics being cleverly incorporated into interior details such as stitched leather and metal work in cabinetry.” – AH  

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Image Credit: Oliver Burns