“If there’s something I love it’s a little bit of luxury,” Martyn Lawrence Bullard revealed during the opening ceremony of LuxuryMade – the new contemporary decorative interiors show which showcases a collection of unique exhibitors, “each of which contributes a response to the intriguing question of ‘what is luxury?’”
“The inspiration for LuxuryMade is the industry it represents,” the show’s organisers explained, “The luxury interiors sector has become increasingly innovative, embracing contemporary trends, expanding the focus on craft and materials and expanding beyond its more traditional roots.”
Image Credit: Duistt/Bazaar Velvet/Emma J Shipley
This rethought approach to luxury was rather evident in its small but mighty roster. While traditional luxury was indeed represented – Gainsborough, La Manufacture Cogolin and Poltrona Frau were among the immediately recognisable set – modern brands which have become synonymous with luxury also exhibited. Lasvit (the hospitality sector’s go-to for astounding glass installations) and luxury contemporary furniture makers Hamilton Conte and Marc De Berny were also amongst the participants. Circular mirrors tied with a barely there gold band to monolithic stone blocks from Katharina Eisenkoeck and rock-studded velvet upholstery from Duistt were some of the exciting new directions on offer.
Held in Olympia’s Pillar Halls – parts of which have been inaccessible to general public access for 20 years – the space itself spoke with a flamboyant Victorian vocabulary and a slight Grand Budapest Hotel accent. Its dusky pink, powder blue and mauve colours were embraced by the show designers – both out of necessity (“we weren’t allowed to change anything”) and a coincidental alignment with trending palettes.
Image Credit: Poliform/Katharina Eisenkoeck
Of the show’s uniting denominator, the Maddux Creative explain, “Luxury is a word that is used often today, but with little thought about its actual meaning. We believe what is regarded as luxury is changing. For [us], contemporary luxury interiors embody: original and bespoke solutions, craftsmanship, sustainability [and] attention to detail.”
It seems that LuxuryMade has arrived to assist that open-to-interpretation journey and provide access to the brands that are leading the way.
Image Credit: Ventique