On Thursday, we co-hosted a Twitter chat with Decorex to discuss what is “The Future of Luxury”. We were joined by industry professionals including Daniel Hopwood, April Russell, WGSN Lifestyle, Katharine Pooley, Natalia Miyar and Emilio Pimentel-Reid. Read our favourite tweets below or discover the full conversation here.

Q1: What is the future of luxury to you in 3 words?

HARLEQUIN LONDON – @HarlequinLDN

@Luxdeco bespoke, handmade, innovative #decorexchat

STUDIOHOPWOOD – @Danielhopwood

@Luxdeco #DecorexChat time, thought, individualism

DECORUM – @DecorumMedia

@Luxdeco skill, passion, craft #decorexchat

KATHARINE POOLEY – @katharinepooley

#DecorexChat @Decorex @Luxdeco Personalisation, Quality, Craftsmanship

APRIL RUSSELL – @A_R_Studio

@Luxdeco #decorexchat A.1 craftsmanship, quality, design

WGSN Lifestyle – @wgsnlifestyle

Luxury is about the experience (online and offline) – crafting the moment #DecorexChat #FutureLuxury @Decorex_Intl

LuxDeco Style Guide

Image Credit: Helen Green

Q2: Which brands are leading the way in the luxury interior design sector?

KATHARINE POOLEY – @katharinepooley

@Decorex_Intl A.2 There’s a shift from big brands to local artisans; people want 1 of a kind, unique objects in their houses #DecorexChat

JUSTYNA SOWA – @J_Sowa

@Decorex_Intl @Blendworth1921 @HarlequinLDN @TopfloorbyEsti leading the way with bespoke design services & creativity. #decorexchat

STUDIOHOPWOOD – @Danielhopwood

@Decorex_Intl #DecorexChat Brands will be replaced with artisans as the new luxury

NATALIA MIYAR – @nataliamiyar

@Decorex_Intl it’s the creative and passionate people behind the brands who are the taste makers of the industry #DecorexChat

JUSTYNA SOWA – @J_Sowa

@Decorex_Intl leading the way is about collaboration, intelligence and embracing cultural changes. #decorexchat

EMILIO PIMENTEL-REID – @WhatEmilioSaw

A.2 @Decorex_Intl brands that offer something special bespoke uniqueness not necessarily linked to price #decorexchat @Luxdeco

APRIL RUSSELL – @A_R_Studio

@Decorex_Intl @Luxdeco we agree with @katharinepooley that our clients favour bespoke and unique designs by skilled craftsmen #decorexchat

JAMIE HORTON – @J_F_Horton

@nataliamiyar @Decorex_Intl couldn’t agree more. Without an artisans skills and passion realising #futureluxury is impossible #decorexchat

LuxDeco Style Guide

Image Credit: Katharine Pooley

Q3: What modern technologies are shaping the future of luxury?

DECORUM – @DecorumMedia

@Luxdeco digital communications – challenging luxury which is becoming more accessible, yet has to keep its exclusivity. #decorexchat

STUDIOHOPWOOD – @Danielhopwood

@Luxdeco #DecorexChat modern day technology that shapes luxury? The Internet of course.

DECORUM – @DecorumMedia

@Luxdeco digital world also pressures luxury industry to be more rapid and responsive, which is not its nature. #decorexchat

WGSN LIFESTYLE – @wgsnlifestyle

@Luxdeco Digital craft, and also social media – bringing new insight into the making process #FutureLuxury #DecorexChat

APRIL RUSSELL – @A_R_Studio

@Luxdeco #decorexchat A.3 Lighting is key as we work with clients with art collections – advances in lighting technology are essential

KATHARINE POOLEY – @katharinepooley

@Decorex_Intl @interiorsweb Like @Luxdeco online platforms need to evolve in terms of high quality to appeal to a luxury market #DecorexChat

DECORUM – @DecorumMedia

@DecorumMedia @Luxdeco #DecorexChat not sure why luxury has to be exclusive, every one deserves luxury

JADE THOMSOM – @jademthomson

@Luxdeco @Decorex_Intl A3: I’m constantly surprised by new surfaces & textiles. I LOVE the surface designs by @fameedkhalique #decorexchat

KATHARINE POOLEY – @katharinepooley

@Luxdeco @Decorex_Intl Apps & smartphones- consumers interact to influence trends & create a buzz- it’s impactful & immediate #DecorexChat

APRIL RUSSELL – @A_R_Studio

@Luxdeco Innovative companies such as @TMLighting are leading the way in the lighting of art work and are key to #futureluxury #decorexchat

LuxDeco Style Guide

Image Credit: Katharine Pooley

Q4: In what way will the future of luxury be influenced by the past?

STUDIOHOPWOOD – @Danielhopwood

@Decorex_Intl #DecorexChat future of luxury influenced by the past? My rule break the rules but respect the tradition.

APRIL RUSSELL – @A_R_Studio

@Decorex_Intl Design and Interiors are always influenced by the past and future luxury will endure and leave a legacy #decorexchat @Luxdeco

JUSTYNA SOWA – @J_Sowa

@Decorex_Intl past informs future, especially when it comes to heritage, archive prints- interpreted into contemporary designs. #decorexchat

BLENDWORTH FABRICS – @Blendworth1921

@Decorex_Intl Historic/archive designs retain beauty which can be re-imagined for a contemporary audience #decorexchat

BEYOND BESPOKE – @Beyond_Bespoke

British luxury is synonymous with exquisite craftsmanship, design, innovation attention to detail and comfort. #futureluxury #decorexchat

DECORUM – @DecorumMedia

It’s incredibly important to educate consumers about the craftsmanship, quality materials and handmade skills #decorexchat

JADE THOMSON – @jademthomson

@Decorex_Intl @Luxdeco I’m an old soul (so sentimental!) I love pieces which mean something… #decorexchat
…& can see luxury moving more in that direction. Not just with customisation but personalisation… #decorexchat

KATHARINE POOLEY – @katharinepooley

@Decorex_Intl A4. Reinvention: Updating and reinterpreting past designs with new technology to add a modern luxe twist #DecorexChat

EMILIO PIMENTEL-REID – @WhatEmilioSaw

@Decorex_Intl a.4 you can’t have luxury w/o understanding skills of the past – however brands must adapt to how we live now #decorexchat

LuxDeco Style Guide

Q5: How will luxury retain its sense of customisation and uniqueness in an increasingly mass-produced world?

DECORUM – @DecorumMedia

@Luxdeco when customers understand the value of bespoke, they will turn away from the mass market #decorexchat

JADE THOMSON – @jademthomson

@Luxdeco @Decorex_Intl Q:5 It’s about valuing the needs of the individual and only using the best materials #decorexchat
…you can’t mass-produce quality pieces the way you can inferior ones