Couture (|kuːˈtjʊə|) noun. 1. the design and manufacture of fashionable clothes to a client’s specific requirements and measurements.
Not in Aiveen Daly’s world is isn’t. Seemingly unwilling to be defined by such a narrow dictionary definition, the Irish-born creative decided to apply the techniques (quite rightly) to upholstery and, in doing so, has gained a well-deserved status as the UK’s most sought-after specialist upholsterer. No longer are precise pleating, refined beading and encrusted crystals things of the catwalk; they’re the sign of a truly bespoke home. Her eponymous brand bridges the gap between craft and art, with each of her furniture and home designs showcasing a sartorial-inspired take on traditional upholstery techniques.
Founding the company in 2005 following a successful career in marketing, Aiveen discovered her passion for design completely by accident after enrolling in some part-time textile courses. This search for something new peaked her interest and resulted in a change of direction – a year-long upholstery degree at London’s Metropolitan University.