A compendium for luxury living
In Conversation with Norm Architects | | Jonas Bjerre-Poulsen

In Conversation with Norm Architects

Founder, Jonas Bjerre-Poulsen takes us on a trip to Archipelago.

By Faaizah Shah, Editor
Image credit:

Synonymous with Scandinavian style and minimalism, the renowned architecture and interior design firm, Norm Architects has cemented its position over the last 15 years as one of the foremost collectives within the global world of design. The studio launched in 2008 with its founding members, Jonas Bjerre-Poulsen and Kasper Rønn Von Lotzbeck. From yacht and hotel designs to residential projects in the UK, Japan and Sweden, Their subsequent work is rooted in refinement, focusing on design that speaks to its surroundings, honours craftsmanship and most importantly, delivers a meticulous degree of functionality. We take a closer look at the exchange between Mother Nature and the spaces we call home with founder, Jonas Bjerre-Poulsen.

On the importance of nature…

“The fact that humans and nature are inseparable makes it all the more vital to have nature be part of our indoor environments – living surfaces, and soft and calming nuances that make us feel at ease.”

Living surfaces and soft and calming nuances make us feel at ease.
Jonas Bjerre-Poulsen

On their recent Archipelago project…

“The house is a plethora of natural materials, muted colours, clean lines, and minimal, yet well-curated, furnishings. The interior is made from beautiful craftsmanship with a focus on quality and handmade pieces. The colour and material scheme of the interior is kept in natural, muted high-end materials that reflect the nature outside. There is not only a direct connection and transparency between the inside and outside of this house, but also a more symbolic connection in terms of material and colour use.”

On the inspiration for the project…

“With inspiration found in both Nordic building traditions and a Japanese sensibility in aesthetics and craftsmanship, this project has aimed to achieve the best of both worlds. A combination of Scandinavian cosiness with warm textures and soft furniture while maintaining the elegance of Japanese decor. While both styles have a focus on the utilitarian, it has been important to maintain a zen-like sense of calm in this house where the emphasis is on the life being led and the nature surrounding it.”

Discover more from Norm Architects in our Scandinavian Lookbook...

Scandinavian design, a movement that emerged in the 1950s in the Nordic countries of Sweden, Denmark, Norway, Finland, and Iceland, is celebrated for its simplicity, functionality, and connection to nature.