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BradyWilliams on Quiet Luxury Interiors

Emily Williams reveals what she loves about this understated interior style.

Jon Sharpe
By Jon Sharpe, Chief Creative Officer

Founded in 2013, the name BradyWilliams has become synonymous with refined and elegant interiors from the Mandarin Oriental to the interior of Harrods, but it is residential projects that Director Emily Williams has a particular affinity for.  With a portfolio of homes across London’s most esteemed neighbourhoods, Williams knows a thing or two about what discerning clients are really looking for. Here, she reveals how quiet luxury isn’t just a trend and how she breathes it into every project she touches. 

On the appeal of quiet luxury…

“We find many of our clients are very successful individuals, often with several homes and luxurious lifestyles. However, they prefer a more refined style that doesn’t scream for attention. Quiet luxury, I think, is as much in the execution, as it is in the design style.”

“We start with ensuring everything flows and everything is considered so that daily functions within the space are achieved with ease. This can be down to how we use storage, incorporate technology, or plan a kitchen down to our clients’ exact requirements. Also, pay close attention to practical elements such as low maintenance terrace planting if it’s not a primary residence or more practical fabrics if there are younger children.”

On how to master the look…

“First start with the layout, ensure all the needs of the space are considered.”

“Technology needs to be present but concealed, we often hide TVs and printers in cabinets and sideboards. Think about how you entertain and like to live, all of these are questions we go through with our clients. The more specific, the better so we can tailor every requirement.”

“Look for layering textures and mixing natural materials. We often layer with limestone paint finishes, natural marbles, and wool rugs. Mix furniture pieces and materials, the room should feel curated and not have all matching finishes as that can feel more like a show room than a home. Bring in different timbers to furniture and mix with metal or stone. But try to keep to the same spectrum so that the overall palette isn’t jarring.”

“Lighting is also critical. Ensuring warm low lighting will instantly create a calming cosy atmosphere to a space. We like to incorporate lots of lamps and floor lamps into our spaces so that light levels are flexible and at low level.”

It should bear scrutiny but mustn’t scream for attention.
Emily Williams

On introducing antique pieces…

“We love to mix contemporary or bespoke pieces with antiques. Don’t be afraid to mix the periods, this will add interest. We often pair mid-century pieces such as armchairs with Georgian chandeliers and contemporary sofas.”

On what quiet luxury isn’t…

“One of our wonderful clients sums this up beautifully, ‘it should bear scrutiny but mustn’t scream for attention.’ I suppose it’s about not bending to trends or ‘designer names’ and about really breathing life into the bones of the building to suit the lifestyle of our client.”

“It definitely needs to have a sense of comfort; foregoing comfort for the sake of how something looks, is not luxury. It’s also all about scale. If something is too big or too small for the space, it can feel clunky and not well proportioned.”