Alix Lawson is a born-natural artist, specialising in interior design and creative direction.
She founded her eponymous brand in August 2018 in a bid to bring something different to the market and to focus purely on her core design beliefs – those of dampening the noise of distraction and relishing in fewer, more considered details.
After 15 years in the design industry running her award-winning interior architecture and decoration firm, Lawson Robb, she was keen to embrace a boutique approach to business and revive her passion for minimalism. And so, she established her new interiors lifestyle brand, Alix Lawson.
Offering an antidote to luxury overdose (particularly felt on the London scene), her raw refinement and what she calls, ‘Conscious Minimalism’ serves to cleanse the city’s palette.
A firm believer that simplicity is the new luxury, Alix’s brand is more than a design firm, seeking to change the way we view and experience our interiors.