Karen: I could not agree more. I think it is so important for larger brands to support smaller brands at this point in time and this unprecedented event offers a unique opportunity for people within the interior industry to rally together and support one another, something I believe both our initiatives are encouraging people to do. Tell us a little bit about why you decided to launch 'Think Big, Shop Small'.
Jonathan: As you said, it's a difficult time for many in the industry, and we recognise our position and, frankly, our responsibility, having the platform that we do, to help where we can.
Since LuxDeco’s focus is to bring the world’s finest design brands to an international audience through e-commerce, we have the privilege of working with lots of brands, and we're invested in their success so when this hit, we really felt for them.
Many of our brands are small and independent brands and artisans—much like the ones you're featuring in Keep Creativity Going—and they may not necessarily have the reserves to withstand the supply and demand shocks that the outbreak of COVID-19 has triggered. A lot of them create made-to-order pieces and, unless the orders are coming in, they don't have work, meaning they might not be able to sustain themselves if this lasts longer than we hope. A lot have been forced to close their bricks and mortar stores, and some just don't have the e-commerce or digital marketing resources to aid them during what is clearly an unprecedented time.
‘Think Big, Shop Small’ is designed to bring these brilliant small brands and artisans to the attention of our customers and to provide them with the exposure, resources and tools they need in order to prevail. This and other initiatives like your Keep Creativity Going are essential to them right now.