L’Objet – Behind the brand

After months of exploration, trial and error, and before even giving himself a chance to print his first business cards, Elad explains, “I flew with my first collection in my luggage to New York in order to present my designs to the luxury department store Bergdorf Goodman.” The store manager wanted the pieces straight away, of course, and the rest is history.

Impeccable materials, though always impressive, are to be expected from a luxury brand, so what is it about L’Objet’s pieces that really sets them apart? The distinctive designs are a beautiful balancing act that stimulates the senses, evoke memories and inspire moods like no other. Rich in history yet thoroughly modern, the creations juxtapose an old-world charm with the most innovative crafting techniques. Colourful and contoured, every piece is designed to draw the eye yet satisfy the touch with braided designs, smooth finishes and hammered textures.

The brand’s collections explore powerful colour palettes – think malachite green, coral red and lapis lazuli blue – and, unsurprisingly, showcase a generous dose of metallic hues. (Elad enriches his creations with a luxurious lick of 24-carat gold – three coatings, in fact, to achieve that perfect glow.)

When it comes to decorative touches, the brand makes countless considered references, whether it’s by nodding to ancient Chinese symbols and aesthetics from the Han dynasty, the tones and textures of the Byzantine Empire or the ocean’s striking coral forms.

Quality is the brand’s mantra and drives the unrivalled level of craftsmanship it never fails to attain. Look to the dinnerware from the Byzanteum collection, for example. A plaster mould so intricate and refined that it could only yield a maximum of 15 pieces (standard fine porcelain moulds produce around 150) is used to create extraordinary mosaic- like detailing. And, naturally, L’Objet artisans draw on fine jewellery making techniques to create its metal collections, hand-soldering premium metals, setting crystals by hand and paying the utmost attention to the detail and beauty of closures on trinket boxes and photo frames.

“Few have explored, as we have, the rich potential of incorporating distinctive, precious materials into functional works of art,” says Elad, “Things like these contribute to the character of a magical life.” So, what’s next for a brand that has conquered such a brilliant feat? It’s suspected that, for as long as great architecture lives, natural beauty endures and the world spins, L’Objet will continue to make life all the more magical.