When a company cuts its teeth as the professional framer of icons like Francis Bacon and David Hockney – which is exactly what John Jones did back in the 1960s – you know there’s a bright future ahead.

Such promising beginnings were, indeed, foreshadows of things to come. Having gone on to frame exhibitions at the V&A, the Royal Academy and Christie’s, as well as receiving distinguished commissions from private clients, the north London-based company has certainly had the lion’s share of covetable projects. And whilst it might have started with framing, John Jones’ expertise has expanded over its five decades to specialise in all aspects of the art world from conservation to producing museum-quality art materials and collection care.

Hannah Payne, Head of Marketing, explores the benefits of good art framing and what that looks like.

Q: How does framing affect a piece of art?

Framing an artwork isn’t just about style. When a work comes into our studio, we take time to assess its condition, considering how a frame can not only present a work most effectively, but also protect it from damage and degradation. It’s important to consider where the work will be displayed: is it going stay in the same place for many years, will it be in a home or a gallery, will it travel, or will it be hung in a particular light? UV-light can cause damage to artworks, including fading. UV-filtering glazing can help protect artwork and anti-reflective glazing can minimise visually distracting reflections.

Then you can think about design, choosing a colour and material that works aesthetically – whether you want to make a statement with a bold frame, or something minimal that allows the artwork to stand out.

Q: Which colour of frame is a fail-safe option?

The frame is the link between your art and your interior. There are no particular rules about what frame to choose for your art, but it helps to think about your own personal style and what you want to achieve, much like choosing an outfit. Considering a mix of antique and ornate styles can work well with contemporary homes, for a more eclectic feel. In very minimal interiors we tend to advise people to use frames with a similar look – perhaps considering how to complement colours and materials in the room. Our welded frames are very popular with interior designers because they have a contemporary look that works with most settings, and we can hand-finish them in bespoke tones and finishes. We make a beautiful brass frame with a chemical finish in a burnished bronze that works very well with contemporary prints and black and white photography.

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Image Credit: Maurizio Pellizzoni

Q: Are there any trends coming through this year for framing?

Over the past decade, people have become bolder in their choice of framing. Recently, our luxury interior design clients have asked us to help achieve bold statements with framing to create a focus point of a particular piece of art, or to complement crisp dark furniture or signature pieces. We create handcrafted gilded frames in different golds that are rubbed back to reveal a particular stain colour beneath for a unique and luxurious finish, and to pick out tones in the artwork. It’s amazing what can be achieved once you have licence to get creative!

Q: To mount or not to mount? When it comes to prints and photography what’s the best solution?

When it comes to mounting an artwork, the materials and techniques used are of paramount importance. At John Jones we assess the most appropriate method for every single artwork we frame, and our Conservation Department works closely with our Artwork Presentation and Framing team to achieve the appropriate solution for the artwork. We use 100% cotton mount boards that are acid-free.

When it comes to deciding on the type of mount itself, it really depends on the piece that you are framing, and making sure it is sympathetic to the artwork and the tones within the image. For example, if you are looking at a vintage photograph you might want to consider the right tone of mount board to complement the period of the photograph. The thickness of the mount you use can add that something ‘extra’ in terms of design appeal. Float mounting prints allows the edge of the artwork to show without covering it with a window mount, this works well when there is a natural raw edge to the paper, or you might want to allow a bleed if you want to keep an artist’s signature in view. Many of the contemporary artists we currently work with produce photography on a large scale so dry mounting (heat sealing work to a substrate) offers a contemporary, flat and smooth aesthetic. Our Conservation department offer an archival method of slot-mounting photographs, for artists and collector clients who are concerned about reversibility.

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Image Credit: Maurizio Pellizzoni

Q: What are some unexpected areas to hang artwork that work really well?

It’s always wonderful to see interior design settings that have considered an unusual art installation. Often it’s about working with the architecture in the space that really creates impact, such as hanging one iconic print with a dramatic frame on one wall, juxtaposed with a salon-style hang of smaller artworks framed simply, to add interest to a room and a collection. Artworks hung in stairways is a great way of using that space creatively and can create an illusion that the space is larger, as it carries the eye up the stairs. When hanging a series of artworks of the same size, a grid formation looks fantastic. Ensure the gaps between the artwork are all equal and avoid lining the top or bottom of an artwork with door frames and furniture in the room. This may sound like a logical idea, but the result often appears awkward and unnatural.

There are some ‘don’ts’ to consider such as hanging artwork over direct heat sources like radiators and electric heaters. Fluctuations in heat and relative humidity can cause long-term damage to an artwork. Avoid installing artwork in humid conditions such as bathrooms, spaces with poor ventilation and steamy kitchen areas, as raised levels of humidity can damage artwork significantly over time.

Above all, it’s important to have fun and don’t be afraid to experiment. Moving your artwork around from time to time can refresh the look of a room, and allow you to appreciate your art in a new position.

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Image Credit: Tara Bernerd

Top tips for framing art

• Have your art collection condition checked regularly. Don’t assume just because an artwork is already framed it is protected. If a work is framed using inappropriate materials acid migration can take place causing yellowing and degradation of artwork. Work with your framer to ensure the artwork is best protected with the most up to date framing materials, such as acid-free cotton mount boards and UV protective glazing.

• Installing artwork at the right height is of paramount importance. We follow a museum guideline of 156cm from the floor to the centre of the image. This may have to adjust depending on the size of your wall space.

• Choosing a frame isn’t just about style, colour and material. Think about where the work is going to be hung. Avoid hanging artwork in direct sunlight. Ultra Violet light rays can damage artwork and also cause glaring reflections which disrupt the visual appearance of the work. Choose glazing carefully, think about anti-reflective an UV protective options.

• Consider the colour scheme of your space carefully before selecting which room to hang your artwork in. The materials and colours in your fine art and framing can have a dramatic impact upon an interior design. Are you looking to create harmony or stark contrast?

• Consider the light levels. Artworks subjected to daylight can suffer fading, discolouration and embrittlement as a consequence. If you wish to directly light a work of art use museum-grade lighting that doesn’t emit damaging light rays on the ultra violet and infrared range of the spectrum. We work with lighting specialists such as TM Lighting who make conservation-friendly lighting that lights artwork beautifully and also considers discrete and sophisticated design. And whenever a room where art is on display is not in use, switch of the lights and draw the curtains!

• Be sensitive to period — knowledge of a work’s past can be a useful design guide for your framing style, but you can also create contrast contemporary frames with traditional art.

• Don’t be tempted to overcrowd spaces with large-scale dramatic pieces that will compete for attention. The artworks should be positioned to complement both one another and the overall mood of the room.

• Avoid installing artwork in humid conditions such as bathrooms, spaces with poor ventilation and steamy kitchen areas. Fluctuations in and raised levels of humidity can damage artwork significantly over time, potentially ruining pieces of financial, cultural or personal value.

Read the first part of our art series – how to curate a well-rounded art collection – here or enjoy interior designer April Russell’s thoughts on using art at home in this video.

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Image Credit: John Jones

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Credits: Header image courtesy of Maurizio Pellizzoni.